Marketers - move to the next century

Recently I was given the opportunity to attend a Digital Training conducted by Digital Training Academy in Sydney. I knew I could not ignore how web 2.0 is changing the way consumers are interacting with brands but I was not sure how to use these tools effectively either.

After attending this course, it is clear that this is the next generation of innovative marketing. If companies do not get on board the way how consumers want to interact with brands & companies, these companies would be left out to die.

To whet your appetite, I like to demonstrate how some smart individuals have started to use web 2.0 effectively in their line of work. This video is produced by Professor Wesch. Michael Wesch is a professor of Cultural Anthropology at Kansas State University. He published this video more than 2 years ago on YouTube. He understands what it means to capture the interest of his students by adding on web 2.0 tools to his courses and using them for producing and sharing content with his students. In plain words, he uses tools developed for the social and personal blogs or youtube videos as instructional technologies. The video is labeled as “Web2.0…The Machine is Us/ing Us.” Enjoy...